What sets world-class brands apart from all other brands
What keeps brands from achieving their full potential
The five drivers of customer brand insistence
The five stages of world-class brand building
The fifteen benefits of unleashing your brand’s power
About “Category of One” brands – the apex of brand building
Having helped more than 200 clients unleash their full power of their brands over the past four decades, I am happy to share my insights, processes and templates with you so that you can do the same.
Now, I'm sharing everything I know and condensing nearly four decades of experience into this 17-minute video.
What People Have to Say About the Presenter
“Brad expertly led our organization in its rebranding efforts. This started with brand equity research and proceeded through an adroitly facilitated brand positioning workshop and then cogent presentations to key stakeholder groups. His group facilitation skills are exemplary. Our museum is deeply grateful to Brad for his outstanding work in helping us clarify our brand identity and how we will succeed in the marketplace, both locally and more broadly.”
Bruce Barnes, Ph.D.
Ron and Donna Fielding Director
George Eastman Museum
“Brad VanAuken is a genius. A real one. A one-of-a-kind guru who has managed to connect his considerable expertise in modeling and probabilities with his extensive training and experience in business management and marketing strategy to help over a hundred organizations and brands that you would recognize.
Brad astutely leads his clients through a robust business and brand assessment, as well as a series of interactive learning experiences that, together, culminate in a clear brand strategy as well as palpable ownership and buy-in by all members of the business team.”
President & CEO
“Brad VanAuken is one of the most insightful brand strategists I have had the pleasure of working with. Brad brings a rigorous passion for brand strategy and brand education to global brands and start-ups alike. His book Brand Aid is a must-read for any marketer interested in mastering the first principles of successful branding. He is an awesome strategic brand workshop leader and facilitator, helping marketers to unlock and discover their best opportunities for brand success. I highly recommend you have Brad on your team when you're in the planning stages of a strategic brand initiative.”
Business Transformation Consultant
PULL Brand Innovation
“Read Brad's book Brand Aid and you will see the depth of knowledge and experience he has gathered over his career. Recently, Brad provided consultation to my organization that has helped draw together system leadership and create alignment behind our brand position. He delivered a brand equity study that produced profound insights and support for a brand building initiative. His facilitation skills truly helped the team challenge previous assumptions and perceptions and look forward to shifting customer needs. Give Brad a call when faced with your next strategic branding challenge.”
VP, Marketing & Communications
“I worked with Brad in my role as Director of Brand Marketing for good2grow. Our team hired Brad and his colleagues to complete a robust segmentation study for our business. Early on in the project, Brad impressed us with his adept insights, strategic thinking and passion for the work. Even more impressive than his acumen in this subject area was Brad's ability to connect with our team on personal level. These traits led to a very successful segmentation project, which will serve as a foundation for our brand strategy going forward. I thoroughly enjoyed working with Brad and looking forward to my next opportunity to do so.”
Director of Brand Marketing
“Brad’s book, Brand Aid, inspired me to change the way our division approached brand strategy. Brad’s unique talent for storytelling draws readers, as well as workshop participants, deeply into the ideation process with fantastic results. I was very fortunate to have Brad facilitate a series of global workshops to further refine our brand strategy. He helped us define and align on a differentiated approach that quickly vaulted our global brand to the top of the market.”